The neuroscience of consumer choice
نویسندگان
چکیده
منابع مشابه
The Neuroscience of Consumer Choice.
We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape and constrain choices. First, despite the ...
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ژورنال
عنوان ژورنال: Current Opinion in Behavioral Sciences
سال: 2015
ISSN: 2352-1546
DOI: 10.1016/j.cobeha.2015.09.005